bMedia - A Digital Transformation Journey
A leader in the outdoor advertising (OOH) market in Puerto Rico, has taken a revolutionary step toward digitalization.
Transforming billboards into digital opportunities: how bMedia is reshaping Puerto Rico's advertising landscape one click at a time.
The Challenge
OOH Meets OMG: Bringing Billboards Into The Digital Fast Lane
bMedia dominated Puerto Rico's outdoor advertising market, but staying ahead meant leading the industry’s digital transformation. This wasn’t just about adapting—it was about redefining the game. The goal? To equip the sales team with digital superpowers and turn this billboard leader into a tech powerhouse, without losing the strengths that made them successful in the first place.
The Project:
Click, Swipe, Advertise: The Billboard Revolution Nobody Saw Coming
We partnered with bMedia to reimagine their entire business model with strategic digital solutions. First, we equipped their sales team with custom digital tools that pumped out slick proposals faster than you can say "billboard space for rent." No more lengthy processes or endless email chains. Next, we built a self-service platform that gave clients unprecedented control. They can now check real-time availability, calculate costs, pay by card, upload artwork, and track performance metrics—all through an intuitive digital interface. The innovative bGIG platform democratized access to the advertising industry by allowing any Puerto Rican to register as a Sales Partner. We enhanced this with an AI-powered banner creation tool that helps users without design experience create professional-looking ads through templates. This opened advertising opportunities to small businesses that previously couldn't access professional design resources. Finally, we transformed bSuite from internal software into a marketable product. What began as operational infrastructure evolved into a new business vertical, positioning bMedia as both an advertising company and a technology solutions provider.
The Results
From "Those Billboard People" to "That Tech Company"
bMedia has successfully expanded beyond their traditional role. Their sales team now operates with remarkable efficiency, while their clients enjoy transparency and control over their campaigns. Through bGIG, they've created new economic opportunities across Puerto Rico, making advertising more accessible to both creators and small businesses. The transformation of bSuite into a commercial product has opened new revenue streams and positioned bMedia as a technology provider in their industry. In a thoughtful evolution, bMedia has maintained their outdoor advertising leadership while establishing themselves as innovative problem-solvers in the digital space—proving that established companies can successfully bridge the gap between traditional and digital business models.
