FOOH
So fake you'll wish it were real
FOOH
The Magic of
Fake Out of Homes
For us, a Fake Out of Home project is where surrealism meets computer generated imagery right in the middle of public spaces. The trick is to create experiences so flawlessly executed that even if you know what you’re seeing isn’t real, you still wish it were. Giant skateboards doing an ollie in the middle of the city's main avenue? Why not!
Anything is possible when you combine storytelling with the right locations, add a touch of Computer Generated Imagery, rotoscoping, and digital composition, making the impossible look perfectly real.Our goal is to turn the ordinary into something extraordinary. Below, you'll find our FOOH reel… real… Whatever! Even we’re not sure anymore!
McDonald’s
Dulce de Leche Frappé: A Sweet Success
Manjar Blanco? Arequipe? We may never agree on the name, but we can all agree: Dulce de Leche is irresistible. That’s why, with McDonald’s and Boden, we created a frozen reader board with all the names Latinos use—melting the mystery away under the warm Miami sun.
WatchDon Julio Tequila
The stairway to Eternity
For Día de los Muertos, Diageo Colombia wanted a celebration as special as the occasion itself. Together, we created a powerful tribute in the heart of Cartagena to honor and remember those we've lost.
WatchCarolina Herrera 212 Heroes
Rolling in style
We crafted a giant replica of the new
CH 212 Heroes and made it roll to pull off
an epic ollie on the main avenue of Mexico City.
WatchNetflix Leo
Leo’s Grand Escape
Leo wanted to escape and explore the world, so to promote the launch of his movie on Netflix, we took him to Mexico City for a “larger-than-life” visit.
WatchCarolina Herrera 212 VIP Rosé
Unveiling Glamour in the Heart of CDMX
212 VIP Rosé embodies sensuality and exclusivity at its finest. For its launch, we made it emerge from the cityscape, right in the heart of Mexico City’s vibrant nightlife.
WatchPac-Man Takes Over CDMX
A Legendary FOOH Chase in the Heart of the Subway
We brought Pac-Man and his ghostly pursuers to life in the Mexico City subway, with the product emerging as the true hero while preserving the authentic FOOH experience.
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