![Thef](https://images.prismic.io/the-electric-factory/65e2e024-3abf-4799-a369-7b652ca1259d_1+-+Header+-+MDX+2017.jpg?auto=compress,format)
Acura MDX Chatbot
We developed a chatbot for the launch of the Acura MDX 2017, so it could showcase its own features and sell itself.
An innovative site that turned the idea of a product selling itself into an interactive experience, allowing the user to explore the car’s new design and learn about its many features.
![](https://images.prismic.io/the-electric-factory/77142619-8361-43a5-a429-a30e85aada29_2+-+Main+-+MDX+2017.jpg?auto=compress,format)
THE CHALLENGE
Showcasing all the new features of the brand new Accura MDX in the most innovative way possible
Acura was introducing the new MDX model, a car with never-before-seen features from this line. We were challenged to show the world this amazing new vehicle in the most innovative and effective way possible by creating a user experience that would not only highlight its features, but also turn each visit into a test drive.
THE IDEA
The new Acura MDX 2017 was such an amazing and complete car, it could literally advertise itself
We developed a website for the Acura MDX where users could have a conversation with a chatbot that brought the car to life.
Through this chatbot, the car could answer any of their questions. It could guide them through a full introduction of the new model from the design, to its safety features and all its advanced technology.
THE RESULT
Users were able chat directly with the car and book a test drive to get to know it better
Users were able to have a chat with a car capable of showcasing its own new and innovative features, and literally advertise itself. By the end of the conversation, they were invited to book a test drive so they could interact with it in person.
![](https://images.prismic.io/the-electric-factory/67eb5b9f-11ad-4a7e-a1e8-8c3d999da859_6+-+Celu2+-+MDX+2017.jpg?auto=compress,format)
![](https://images.prismic.io/the-electric-factory/dc529205-b351-461a-8893-fad3f9557d70_1+-+Mobile+-+MDX+2017.jpg?auto=compress,format)
![](https://images.prismic.io/the-electric-factory/0c09f9b0-1edf-4f88-bcc6-13bbeb6963ec_2+-+Mobile+-+MDX+2017.jpg?auto=compress,format)
![](https://images.prismic.io/the-electric-factory/75aa4498-5dbe-463c-a29e-271bdcfeaaaf_3+-+Mobile+-+MDX+2017.jpg?auto=compress,format)