A Creative Innovation Company

View
close
00:00
Thef
Read To Me

We created a device that encourages children to read by turning traditional storybooks into interactive experiences.

Watch video

Our team used AR in a non-traditional way to enhance the experience of book reading, while enriching human interaction in the best way possible.

TEF Awards TEF Awards TEF Awards

THE CHALLENGE

We changed the way digital books can be read by creating a new field for multimedia books

Studies have shown that year after year, children's reading plummets as the use of apps, games, and social media continues to skyrocket. It's also known that reading aloud helps their emotional development and increases their ability to learn, so we saw an opportunity to reinvent storytelling. Our team used AR in a non-traditional way to enhance the experience of book reading, while enriching human interaction in the best way possible. That's the reason we chose to develop a stand-alone product instead of a mobile app.

THE IDEA

A device that recognizes each word and shows the story in AR

This device has turned book reading into a fun interactive experience. It recognizes each word with the help of an integrated microphone, so it can keep pace with the reader. Its soft light creates an ideal ambience for children's sleep so they can rest comfortably throughout the night. It's connectivity allows users to update the available content in real time, so that there's always something new to read. It projects high-quality images, hears the dialogs, and accompanies them with ambient sounds; creating an immersive and relaxing journey for a more enjoyable reading experience. It's energy-saving feature turns it off automatically after five minutes of inactivity.

THE RESULT

Many, many stories that change children's approach to book reading

Users can find a wide variety of bedtime stories available on the mobile app and the online platform so children can read happily ever after.

NEXT PROJECT
Absolut PEFV